Six Cortisol Myths
Dr. Stuart Phillips, perhaps the leading researcher on exercise, hormones, muscle growth, and fat loss, recently addressed six cortisol myths. Cortisol is not a bad thing. Cortisol doesn’t suppress fat breakdown or limit muscle growth. Cortisol is simply a marker of...Sometimes, the Very Reason to Strength Train is the Very Reason People are Afraid to Strength Train
More often than not, the very reason someone is apprehensive about strength training is also one of its primary benefits. Over the last 25 years, the apprehensions (reasons NOT to start strength training) I’ve heard around strength training (and the associated...The Challenge in Marketing and Selling Strength Training
Marketing and sales pundits teach that in order to both market or sell a product or service, the marketer or salesperson should speak to the one problem that the product or service promises to solve. Stated otherwise, don’t overwhelm a prospect with too many...Muscle Memory and How the Workout You do Today May Serve You Well Decades From Now
The strength training workout that you did early this week, today, and the rest of 2024 just may serve you well a decade from now. Swedish researchers published a new study last month in the Journal of Physiology that provides our most comprehensive understanding of...
Business for Sale: Franchise Opportunity in Saint Paul, MN
Business For Sale in Saint Paul, MNDiscover Strength, a national strength training franchise built on the principle that busy individuals need effective fitness solutions, presents an unparalleled opportunity for investors looking to break into the thriving health and...
Is Discover Strength Franchising Right for McKinney?
Entrepreneur Fitness in McKinney, TXDiscover Strength is a national strength training franchise concept based on the belief that busy individuals cannot afford to waste time on ineffective exercise. This brand revolutionizes fitness by offering 30-minute strength...
Invest in Raleigh’s Lucrative Fitness Franchise Opportunity
Business For Sale in Raleigh, NCInvesting in a fitness franchise can be a rewarding venture, especially in today’s health-conscious society. As an investor considering business opportunities, opening a franchise within the Raleigh, NC area presents an exciting...
Explore the Strength Training Franchise in Memphis
Business Of Fitness in Memphis, TNFitness has become an integral part of modern lifestyle, and with the increasing demand for effective workout solutions, the business of fitness has boomed. For investors looking to capitalize on this trend, the prospect of owning a...
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