Why Us


Why Choose Discover Strength

Love Your Work. Make an Impact.

Life is too short not to love your work. At Discover Strength, we believe you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness business, backed by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by exercise physiologists. Imagine building a thriving business while doing work that you love, with people you love.


Low Capital Required

$322K – $502K Total Investment Range.


Streamlined Studios

Average Studio Size 1,800 SF – 2,200 SF. A concept that can work in a variety of shopping centers and other lifestyle-centric locations.


Industry Leading Revenue Per Square Foot

The Discover Strength franchise model offers an incredible value proposition by producing higher revenue per square foot than the vast majority of retail, restaurant, and fitness business models

A Better Fitness Franchise Brand

Choosing to invest in a franchise is a significant decision, one that can shape your future and create a lasting legacy. But not all franchise opportunities are created equal. So why should you choose Discover Strength, and what makes us stand out in the crowded fitness landscape?

Simply put, Discover Strength is more than just a fitness franchise brand; we are a community, industry pioneers, and a unique franchise opportunity rolled into one. We are committed to providing evidence-based, efficient, and personalized strength training, with a proven business model that has been refined over the past 17 years.

If this speaks to you, you should speak to us. Contact us today at (612) 581-9377 or complete our contact form.

The Discover Strength Difference

Evidence-Based Approach: Our emphasis on science and results sets us apart in the fitness industry. We base our methods on proven research, ensuring that our clients achieve their fitness goals faster and with more precision. As a franchisee, you can confidently stand behind our services, knowing they are backed by science.

Strong Brand Recognition: As a recognized leader in the boutique fitness industry, the Discover Strength brand carries weight. When you join our franchise family, you benefit from our established reputation and loyal customer base.

A Thriving Business Model: We have honed our business model over the years, creating a system that is not only profitable but also sustainable. Our franchisees enjoy the benefits of this proven system, complete with comprehensive training and ongoing support.

Making a Difference: At Discover Strength, we believe in improving lives through fitness. As a Discover Strength franchisee, you’ll have the opportunity to make a positive impact in your community, changing lives one workout at a time.

Supportive Franchise Community: We believe in the power of community, and our franchisees are part of a supportive network that shares knowledge, experiences, and successes.

If you’re seeking a unique opportunity in the fitness franchise industry, Discover Strength offers the chance to become a thriving fitness business owner. We invite you to join us on this journey and experience the Discover Strength difference for yourself. Your path to a successful fitness franchise starts here.

Why Us

Take The Next Step


Browse our library of free franchise resources to help you build a thriving fitness business.


Review investment information and see what it takes to open a Discover Strength.

Steps to Becoming a Franchisee

Here is How You Get Started

Step 1

Complete a 10-Minute Pre-Qualification Call

Step 2

Start Your Mutual Discovery Process

Step 3

Attend a Join The Movement Day at Our Home Office

Take The Next Step

Begin Your Discover Strength Franchise Journey

Schedule Your 10-Minute Screening Call