Ideal Candidate

Our Ideal Candidate

What We Look For in a Discover Strength Franchise Owner

Owning a Discover Strength franchise is about more than just owning a business – it’s about making a profound difference in people’s lives through the transformative power of evidence-based strength training. As we continue to grow and shape the fitness industry, we’re looking for franchise partners who share our commitment to impact and excellence.

Are You Our Ideal Candidate?

Our ideal franchise owner is someone serious about becoming a stakeholder in a strong, rapidly expanding, leading fitness brand. We’re looking for individuals or group investors with solid leadership experience, who are keen on daily engagement with their team, embodying Discover Strength’s core values, and building a thriving studio culture. While experience in the health, fitness, or wellness industry isn’t necessary, an interest in health & fitness as a lifestyle will undoubtedly enhance your ability to grow your studio with Discover Strength.

Here’s What Defines a Great Discover Strength Owner:

Core Value Alignment: You thrive on learning, exemplify servant leadership, are proactive about creating your own future, and value a science-based approach.

Driven by Our Core Purpose: You feel inspired by our mission to lead the movement in evidence-based exercise and are eager to contribute to this purpose.

Committed to Leadership and Management: You understand that owning a franchise requires hands-on engagement, team building, and setting the tone for a positive, high-performing studio culture.

Customer Service Obsession: You aim to build the greatest customer service company in the world, ensuring every client feels valued, understood, and supported.

Business Excellence: You’re driven to generate leads, build relationships, and continuously bring people to your studio while maintaining high standards in all business operations.

System Appreciation: You see the immense value in our proven system and are committed to implementing it to ensure the success of your studio.

Financially Sound: You have good credit and can provide the necessary liquidity to establish and grow a successful franchise.

If these qualities resonate with you, we invite you to explore the opportunity of becoming a Discover Strength franchise owner.


Take The Next Step


Review investment information and see what it takes to open a Discover Strength.

Self Assessment

Would you be a good franchisee? Download our free self-assessment checklist to evaluate your fit.

Steps to Becoming a Franchisee

Here is How You Get Started

Step 1

Complete a 10-Minute Pre-Qualification Call

Step 2

Start Your Mutual Discovery Process

Step 3

Attend a Join The Movement Day at Our Home Office

Take The Next Step

Begin Your Discover Strength Franchise Journey

Schedule Your 10-Minute Screening Call