Your Crescendo Awaits

#1 Strength Training Franchise

Own a Boutique Fitness Studio Franchise with Discover Strength

Not Fad Driven

Fitness concepts come and go because they tend to base their methodology on trends and market-driven fads. Because Discover Strength’s methodology is based upon the preponderance of peer-reviewed research, it will always be the more efficient, safest, and most effective way to strength train.

EOS Implemented

Throughout the entire Discover Strength organization, teams are utilizing The Entrepreneurial Operating System (EOS).

All of this is built into the business so you don’t have to reinvent the wheel.

Educated Career Employees

Hiring is a problem in the fitness industry. Most fitness brands deal with high turnover and unreliable staff. With Discover Strength, we know exactly who to hire and only seek degreed professionals, which reduces turnover and increases profitability.


Average Studio Volume*


Top 25% Average Studio Volume*

1,500 SF – 2,000 SF

Average Studio Size*

Fitness Franchise Opportunity

Make an Impact. Love What You Do.

Life is too short not to love your work. At Discover Strength, we believe you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness franchise, backed by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by exercise physiologists.

Imagine building a thriving business while doing work that you love, with people you love.

If this speaks to you, you should speak to us.

Our Workouts

Discover Strength delivers 30-minute strength workouts, twice per week with an exercise physiologist. We’ll help you look and feel your best in a fraction of the time.



30 Minutes, twice per week. 1-on-1 and small group personalized strength training.


Evidence Based

Our entire fitness prescription is based on peer-reviewed scientific research to ensure our clients receive the safest and most effective workout.


Expert, Educated Trainers

Our team of exercise physiologists all hold degrees in exercise science and are certified exercise physiologists giving you the ultimate resource in fitness.

Why Invest With Discover Strength?

Investing in Discover Strength isn’t just about the numbers, although they’re pretty impressive. It’s about leading a movement in evidence-based exercise and making an impact in your customer and employees’ lives.

We’ve got your back with top-notch support and an industry-leading system that sets you up for success. You’re getting in on the ground floor of a rapidly growing brand in the fitness world. But most importantly, you’re doing something that matters.

Fast Growing With A Proven Track Record

+29 Locations and Growing

17-Year Proven Track Record

Fully Developed Systems, Team & Support

A Brand Customers & Franchisees Love

Over 727,000 Training Sessions Completed

95 Net Promoter Score Across Entire System

5-Year Avg. Customer Retention

The Perfect Niche In a High Growth Industry

$26 Billion Industry

A Proven Concept That Isn’t Subject to Fad or Fashion

Evidence Based Strength Training

Outstanding Training & Support

10-Day Franchise Training

Dedicated Franchise Business Coach

Fully Developed Learning Management System and more…

Studio Design

Our studio design is high end and simple


Medical Grade Fitness Equipment


No Showers or Locker Rooms


Surgically Clean

Hear From Our Owners

Don’t take our word for it. Hear real testimonials from our family of franchise owners and loyal customers.

We believe in Discover Strength’s Core Values, and we see them lived out every day in the studios and in our interactions with the corporate support team. Throughout the entire process, we were always treated with respect and care, and our opinions and ideas were heard and valued. We know that Discover Strength really wants us to be successful!

discover strength franchise owners Tyler and Jess Gustafson

Tyler and Jess Gustafson

Owners, Discover Strength Wayzata Franchise


The franchise concept with Discover Strength gave me a chance to be in control of my future finances. Investing in something that I loved so much made more sense. My life is busy but it isn’t stressful while I’m doing something that I love. I know I need to make smart financial decisions, but I feel like I’m in control of a very big part of my future.”

discover strength franchise owner Brad Stanke

Brad Stanke

Owner, Discover Strength Maple Grove Franchise

Steps to Becoming a Franchisee

Here is How You Get Started

Step 1

Complete a 10-Minute Pre-Qualification Call

Step 2

Start Your Mutual Discovery Process

Step 3

Attend a Join The Movement Day at Our Home Office

Take The Next Step

Begin Your Discover Strength Franchise Journey

Schedule Your 10-Minute Screening Call