The current crisis has caused disruption and instability in your work.
Stop feeling anxious about your future.
Life is too short not to love your work.
At Discover Strength, we believe you should be able to build the career you want while doing work that changes lives.
Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers.
Imagine building a thriving business while doing work that you love, with people you love.
If this speaks to you, you should speak to us.
Join a Lasting Fitness Concept.
The fitness industry has positioned itself as selling access. At Discover Strength, clients are interacting with experts. Discover Strength has grown through the 2008 recession and pivoted through Covid-19 to be a lasting and thriving fitness brand.
Create Your Own Future.
By owning a Discover Strength Franchise you get to take back control in your career and life. With our proven systems as a guide you’ll create your own future and build a business you are proud of.
Leverage Support You Can Count On.
Our Core Value of Servant Leadership is the foundation for our commitment to supporting our franchise owners.
We know that you have been through a lot of change which can make you feel uncertain about the future.
Discover Strength’s business model has continued to be resilient to disruption, whether its COVID-19 or the Great Recession, we’ve remained a client loyalty leader. We have been featured on local TV, Podcasts, and presentations to executives in all different industries on how to thrive during a crisis.
- High Intensity Business Podcast
- Bryan Williams Wednesday Webinars
- Vistage Executive Group Presentations on Leadership and Exercise
- WCCO Local News on how to pivot
- Hosted FOCUS Webinar with 400+ attendees
HERE is How to get started
1. Complete Pre-Qualification Screening
2. Schedule a Call with our Franchise Executive Team
3. Complete Join the Movement Day
Reviews & Press Mentions
What do clients, trainers and the community say about Discover Strength?
“With segmentation, divergence and specialization, smaller niche retailers [have] emerged, and they became large focusing on just one thing. The same is happening in health clubs. I learned about the importance of narrowly defining a strategic niche and the idea that the strength of a brand grows as it becomes more focused in scope, and the strength of the brand weakens as the scope increases.”
-– Founder and CEO, Luke Carlson,
as cited on 
