With a Discover Strength Franchise.
Schedule a Call
Evidenced Based.
EOS Implementation.
Low Capital Required.

The current crisis has caused disruption and instability in your work.

Stop feeling anxious about your future.

Life is too short not to love your work.

At Discover Strength, we believe you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness business, back by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by expert, educated personal trainers.

Imagine building a thriving business while doing work that you love, with people you love.

If this speaks to you, you should speak to us.

Discover Strength trainer and client
Owning a Discover Strength Franchise will allow you to…
Team of people

Join a Lasting Fitness Concept.

The fitness industry has positioned itself as selling access. At Discover Strength, clients are interacting with experts. Discover Strength has grown through the 2008 recession and pivoted through Covid-19 to be a lasting and thriving fitness brand.

Award icon

Create Your Own Future.

By owning a Discover Strength Franchise you get to take back control in your career and life.  With our proven systems as a guide you’ll create your own future and build a business you are proud of.

Team icon

Leverage Support You Can Count On.

Our Core Value of Servant Leadership is the foundation for our commitment to supporting our franchise owners. 

We know that you have been through a lot of change which can make you feel uncertain about the future.

Discover Strength’s business model has continued to be resilient to disruption, whether its COVID-19 or the Great Recession, we’ve remained a client loyalty leader.  We have been featured on local TV, Podcasts, and presentations to executives in all different industries on how to thrive during a crisis. 

  • High Intensity Business Podcast
  • Bryan Williams Wednesday Webinars
  • Vistage Executive Group Presentations on Leadership and Exercise
  • WCCO Local News on how to pivot
  • Hosted FOCUS Webinar with 400+ attendees

HERE is How to get started


1. Complete Pre-Qualification Screening

2. Schedule a Call with our Franchise Executive Team


3. Complete Join the Movement Day

Reviews & Press Mentions

What do clients, trainers and the community say about Discover Strength?

“With segmentation, divergence and specialization, smaller niche retailers [have] emerged, and they became large focusing on just one thing. The same is happening in health clubs. I learned about the importance of narrowly defining a strategic niche and the idea that the strength of a brand grows as it becomes more focused in scope, and the strength of the brand weakens as the scope increases.”

-– Founder and CEO, Luke Carlson,
as cited on 

“Better than everything I have tried. Efficient and effective. The staff is well trained, the equipment is top of the line, and the theory is based entirely on peer reviewed research, not trends or gimmicks.”

-Moe S., Yelp

“Constant learning and professional development.” “The core growth plan helps keep us on track for our professional development.” “Staff and coworkers that care about your success as much as their own.” “Terrific income potential.”

Glass Door 

”I like the personal care and effort taken to explain every exercise in detail and how it brings about change.” 

-A.W., Listen360

“So impressed by Discover Strength! The trainers were always professional, friendly, and challenged me to work hard. I felt safe even at maximum intensity on the equipment. Really appreciated how they made the best use of time and gave concise instructions.” 

– Jennifer N., Facebook

“The Staff at Discover Strength are all excellent. It is quite apparent they each have a deep interest in their clients ongoing improvement. I thoroughly enjoy my time with each of the Trainers.”

 W.S., Listen360

If you are looking for science-based group and 1on1 training that last about 30 minutes and shows results that can be monitored and tracked. This is your place. The trainers are engaging and want to help you succeed.”

-Jason O., Facebook

“Do you want a really hard workout, but don’t have very much time on your hands? Discover Strength requires just 30 minutes twice a week in order to see results, but you better come prepared to work hard.”

– CBS Minnesota

Discover Strength brochure cover
Download a free PDF on “7 Steps to Generate More Leads”
Discover Strength brochure cover

ARE YOU A PERSONAL TRAINER? Download our free PDF on how to build a “Million Dollar Training Studio.”