With a Discover Strength Franchise
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Evidenced Based.

EOS Implementation.
Low Capital Required.

Schedule your 10-minute screening call!

Interested in a Discover Strength Franchise?


Net Worth Requirement


Liquidity Requirement


Total Investment


Life is too short not to love your work.


At Discover Strength, we believe you should be able to build the career you want while doing work that changes lives.

Imagine owning a distinguished fitness business, backed by a market-tested business model, where efficient, 30-minute workouts are provided to your clients by exercise physiologists.

Imagine building a thriving business while doing work that you love, with people you love.

If this speaks to you, you should speak to us.

Discover Strength trainer and client
Owning a Discover Strength Franchise will allow you to…
Team of people

Differentiate from the Competition

The fitness industry is a saturated market. We have an abundance mentality but we understand how essential it is to be different from your competition.
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Be the Best in the World at One Thing

When you focus your energy, innovation, knowledge, and resources to one thing, you can dominate an industry.
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Leverage Support You Can Count On

Our core value of Servant Leadership is the foundation for our commitment to supporting our franchise owners.

We understand that to have a great life, you need to be involved in meaningful work.

This is what has driven us to compile our 16 years of experience changing the lives of over 10,000 clients across our 8 locations and create the Discover Strength franchise opportunity.

You have the opportunity to change your life, your employee’s lives AND the lives of the people strength training in your studio.

“We wanted to start a business that we could run together that would make an impact in our community. We wanted to do something we truly believed in and were passionate about, but we didn’t know where to start.

We had dreams and plans but felt like we couldn’t make any progress on them or get them off the ground. Until we learned about the Discover Strength Franchise opportunity.

We believe in Discover Strength’s Core Values and we see them lived out every day in the studios and in our interactions with the corporate support team. Throughout the entire process, we were always treated with respect and care, and our opinions and ideas were heard and valued. We know that Discover Strength really wants us to be successful!

Our energy, passion, and work ethic combined with Discover Strength’s model, tools, and industry experience brought this dream of a healthier community and being able to make an impact to life! We love hearing clients’ stories of success and how strength training has positively impacted their lives.

We are proud of our studio and the team we have built. We enjoy talking about strategy and dreaming about the future of our business. We are excited to see more success and to be able to continue to bless our family, our team, and our community!”

Tyler and Jess Gustafson

Owners, Discover Strength Wayzata Franchise

“Before the Discover Strength Franchise opportunity, I was really struggling with investing my money and not being in control of what happened to it. I couldn’t let go of it and entrust it to someone else.

The franchise concept with Discover Strength gave me a chance to be in control of my future finances. Investing in something that I loved so much made more sense.

Sitting at home running my quarter one numbers with my wife is when I realized that I made the right call. I’ve always been optimistic, but this was the moment when I actually knew. While reviewing our performance, I realized my uncertainty about my personal finances had escaped me.

My life is busy but it isn’t stressful while I’m doing something that I love. I know I need to make smart financial decisions, but I feel like I’m in control of a very big part of my future.”

Brad Stanke

Owner, Discover Strength Maple Grove Franchise

You have the opportunity to change your life, your employees’ lives AND the lives of the people strength training in your studio.
Here is how you get started:


1. Complete Pre-Qualification Screening

2. Schedule a Call with our Franchise Executive Team


3. Complete Discovery Day

Reviews & Press Mentions

What do clients, trainers and the community say about Discover Strength?

“With segmentation, divergence and specialization, smaller niche retailers [have] emerged, and they became large focusing on just one thing. The same is happening in health clubs. I learned about the importance of narrowly defining a strategic niche and the idea that the strength of a brand grows as it becomes more focused in scope, and the strength of the brand weakens as the scope increases.”

-– Founder and CEO, Luke Carlson,
as cited on 

“Better than everything I have tried. Efficient and effective. The staff is well trained, the equipment is top of the line, and the theory is based entirely on peer reviewed research, not trends or gimmicks.”

-Moe S., Yelp

“Constant learning and professional development.” “The core growth plan helps keep us on track for our professional development.” “Staff and coworkers that care about your success as much as their own.” “Terrific income potential.”

Glass Door 

”I like the personal care and effort taken to explain every exercise in detail and how it brings about change.” 

-A.W., Listen360

“So impressed by Discover Strength! The trainers were always professional, friendly, and challenged me to work hard. I felt safe even at maximum intensity on the equipment. Really appreciated how they made the best use of time and gave concise instructions.” 

– Jennifer N., Facebook

“The Staff at Discover Strength are all excellent. It is quite apparent they each have a deep interest in their clients ongoing improvement. I thoroughly enjoy my time with each of the Trainers.”

 W.S., Listen360

If you are looking for science-based group and 1on1 training that last about 30 minutes and shows results that can be monitored and tracked. This is your place. The trainers are engaging and want to help you succeed.”

-Jason O., Facebook

“Do you want a really hard workout, but don’t have very much time on your hands? Discover Strength requires just 30 minutes twice a week in order to see results, but you better come prepared to work hard.”

– CBS Minnesota

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