Our Industry


The Boutique Fitness Industry

The Perfect Opportunity in a $32 Billion Industry

In an industry where staying ahead of the curve is paramount, Discover Strength stands apart as a leading boutique fitness franchise opportunity. By focusing on evidence-based strength training, we offer a better alternative in a saturated market, carving out our niche and setting new standards in the boutique fitness industry.

The Right Model to Meet Demand

Our model goes beyond simply addressing the needs of today’s fitness enthusiasts. Discover Strength is a better option for anyone looking to get in shape without spending hours at a gym or jumping on the latest fitness craze, only to see results disappear shortly after. As a Discover Strength franchisee, you will be at the forefront of the boutique fitness industry, capitalizing on a market that continues to see unprecedented growth.

Investing in Discover Strength means investing in a brand that isn’t subject to fads or trends. This means our franchisees benefit from a more sustainable business model with more predictable revenue while continually meeting the needs of an underserved niche in the fitness industry.

The Right Time to Own a Boutique Fitness Franchise


A Niche Within the Immense Fitness Industry


An Easily Accessible Target Client Base

Thirty-five percent (35%) of baby boomers exercise. The fastest growing segment of the fitness population consists of individuals over 50 years old. These are our clients and we serve them well.

About Us


Take The Next Step


Review investment information and see what it takes to open a Discover Strength.

Franchise Guide

Explore the Discover Strength Franchise Opportunity. Download your free franchise guide.

Steps to Becoming a Franchisee

Here is How You Get Started

Step 1

Complete a 10-Minute Pre-Qualification Call

Step 2

Start Your Mutual Discovery Process

Step 3

Attend a Join The Movement Day at Our Home Office

Take The Next Step

Begin Your Discover Strength Franchise Journey

Schedule Your 10-Minute Screening Call