About Us

A Unique Personal Training Franchise

The Discover Strength Difference

At Discover Strength, we are dedicated to offering a distinct approach to fitness – one that goes beyond the traditional gym experience. Our emphasis on personalized, evidence-based strength training through twice-per-week, 30-minute workouts is what sets us apart in the fitness industry. We’ve spent the past 17 years perfecting our methods, ensuring that every workout session is efficient, effective, and beneficial for our clients, helping them achieve their fitness goals faster and with more precision.

As a franchisee, you will have the opportunity to tap into this innovative model, offering your clients a workout that is science-backed, results-oriented, and tailored to their unique needs. With Discover Strength, you’re not just investing in a personal training franchise; you’re aligning with a brand that is transforming the way people perceive and experience fitness.

Our Approach

Strength training is at the core of our philosophy. We believe that empowering our clients to become stronger is not just about improving physical performance, but also enhancing overall well-being and life quality. Our franchisees are not just fitness entrepreneurs; they are part of a community dedicated to making a positive impact, improving lives, and driving change in the fitness industry.

Why Choose Us

With Discover Strength, you have the opportunity to own a business that stands out in the crowded fitness industry. Our unique approach and dedication to delivering measurable results have allowed us to carve out a unique position in the market. We invite passionate entrepreneurs to join us on this exciting journey, as we continue to pioneer a new future for personal training franchises.

Are you ready to make a difference? Discover Strength is here to help you build a profitable, impactful business that truly makes a difference.

Interested in Owning a Discover Strength? Contact us today at (612) 581-9377 or complete our contact form.

About Us


Take The Next Step

Franchise Guide

Explore the Discover Strength Franchise Opportunity. Download your free franchise guide.

Self Assessment

Would you be a good franchisee? Download our free self-assessment checklist to evaluate your fit.

Steps to Becoming a Franchisee

Here is How You Get Started

Step 1

Complete a 10-Minute Pre-Qualification Call

Step 2

Start Your Mutual Discovery Process

Step 3

Attend a Join The Movement Day at Our Home Office

Take The Next Step

Begin Your Discover Strength Franchise Journey

Schedule Your 10-Minute Screening Call