Six Cortisol Myths
Dr. Stuart Phillips, perhaps the leading researcher on exercise, hormones, muscle growth, and fat loss, recently addressed six cortisol myths. Cortisol is not a bad thing. Cortisol doesn’t suppress fat breakdown or limit muscle growth. Cortisol is simply a marker of...Sometimes, the Very Reason to Strength Train is the Very Reason People are Afraid to Strength Train
More often than not, the very reason someone is apprehensive about strength training is also one of its primary benefits. Over the last 25 years, the apprehensions (reasons NOT to start strength training) I’ve heard around strength training (and the associated...The Challenge in Marketing and Selling Strength Training
Marketing and sales pundits teach that in order to both market or sell a product or service, the marketer or salesperson should speak to the one problem that the product or service promises to solve. Stated otherwise, don’t overwhelm a prospect with too many...Muscle Memory and How the Workout You do Today May Serve You Well Decades From Now
The strength training workout that you did early this week, today, and the rest of 2024 just may serve you well a decade from now. Swedish researchers published a new study last month in the Journal of Physiology that provides our most comprehensive understanding of...
Top Considerations for Opening a Fitness Franchise in Tampa, FL
Best Fitness Franchise in Tampa, FLDiscover Strength, a national strength training franchise, espouses the philosophy that the modern lifestyle demands efficient and effective workout solutions. With a focus on delivering 30-minute strength training sessions twice a...
Strength Training Franchise: A Lucrative Opportunity
Circuit Training Classes in Gilbert, AZThe Appeal of Circuit Training ClassesCircuit training classes have gained popularity in recent years due to their time-efficient and effective workout structure. These classes typically involve a series of exercises done in...
Discover Strength Franchise: A Compelling Opportunity for Investors
Fitness Industry Growth in El Paso, TXThe Growth of the Fitness Industry: A Lucrative LandscapeThe fitness industry in the United States has seen exponential growth over the past decade, driven by an increasing emphasis on health and wellness. With more people...
Investing in the Boise, ID Area: Business for Sale
Business For Sale in Boise, IDAs an investor interested in opening a franchise within the Boise, ID area, you are likely exploring various business opportunities that align with your interests and expertise. One such option that has been gaining traction in the...
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