Frequently Asked Questions

The ideal candidate does not need fitness business experience. We are looking for people who are aligned with our core values of learning, servant leadership, and creating our own future. We welcome different types of candidates, including:

• New to the fitness industry, perhaps even a current client, with the motivation and financial capabilities to open an exercise franchise
• Fitness business leaders who may be club owners or managers looking to take their businesses to the next level
• Personal trainers who want to own their own studios; or
• Other entrepreneurs, experienced franchisees, or investor groups who meet the appropriate background and financial requirements.

Regardless of your background or experience, if you’re selected to be a Discover Strength franchise owner, we’ll provide the training, tools, and information you need to open your boutique fitness franchise and operate it effectively.

Wondering if you have what it takes to be a successful Discover Strength franchisee? Download our free self-assessment checklist to evaluate your fit here.

You and your team will attend and experience Discover Strength training and ongoing education as a franchise owner. Discover Strength will provide a pre-opening training program for franchisees at their corporate headquarters in Minneapolis, MN.

The maximum duration of this course will be ten days and Discover Strength will reserve the right to require up to three individuals to attend (for example, the franchise owner, general manager, and one other individual). In conjunction with the franchisee commencing business operations, representatives will spend a minimum of two days and up to five days assisting the franchisee and their staff on-site at the franchisee’s location (likely one day prior to opening and one day after opening). All franchise owners will have access to the Discover Strength proprietary confidential operations manual which will provide you with detailed guidance for your day-to-day business activities.

The total initial investment necessary to begin operations ranges from $419,000 – $758,000 for a single location. The initial franchise fee is $49,000. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.

We do not provide direct financing to franchise owners, but we may refer to financing sources on a case-by-case basis.

We charge a royalty fee equal to 6% of gross revenues. These fees allow us to fund our ongoing support services and the continued development of training programs, supply channels, marketing tools, and systems upgrades.

Discover Strength franchise owners currently are required to spend a combined 4% of gross revenues on local marketing and contribute 2% to the national marketing fund. Collected funds will be used to develop marketing strategies to promote the Discover Strength brand and fund the creative costs to develop local marketing materials and campaigns

The initial term of your agreement is ten years, with three subsequent successor agreement options of five years.

Discover Strength Franchising assesses franchise candidates based on a combination of the candidate’s net worth ($500,000), liquidity ($150,000), and credit score (700). None of these requirements are considered in isolation but as a part of a holistic approval process.

If you’re interested in learning more about how to open a Discover Strength franchise, contact click here to schedule a 10-minute screening call to determine if our franchise opportunity is right for you.