We’re thrilled to announce that Discover Strength, the Minnesota-based strength training franchise known for its scientifically-backed 30-minute workouts, is expanding! We are set to open three new locations in Salt Lake City, Utah. This exciting development was recently featured in an article on franchising.com, highlighting our continued growth and commitment to transforming lives through fitness.

Our first Utah studio is expected to open its doors in December 2023, with the remaining two scheduled to launch within ten months of each other. As we bring our unique approach to fitness to new communities, we remain dedicated to delivering exceptional fitness experiences that lead to life-changing health benefits.

The new studios will be managed by a family team – the Arrigonis and the Wendts. Bill and Lisa Arrigoni, along with their daughter and son-in-law, Ali and Jeff Wendt, are excited to bring Discover Strength’s mission and methodology to Salt Lake City. Their passion for fitness and commitment to our brand values make them the perfect fit to spearhead this expansion.

The Power of Strength Training

Our 30-minute strength workouts, supervised by exercise physiologists, have been linked to multiple positive health benefits. From reducing the risk of chronic diseases to improving mental health, strength training is a powerhouse for overall well-being.

At Discover Strength, we believe in the transformative power of these workouts. Our goal is to make strength training accessible and enjoyable for everyone, regardless of their fitness level or experience.

Bringing Our Franchise Expansion in Utah

We can’t wait to welcome you to our new Utah studios. Whether you’re a seasoned gym-goer or just starting your fitness journey, Discover Strength is here to support you every step of the way. Stay tuned for more updates on our Utah expansion and join us in transforming lives through strength training.

To learn more about our franchise opportunity and available territories, contact our franchise development team to schedule a 10-minute screening call.