We’re thrilled to announce our plans to expand the Discover Strength Franchise footprint within the beautiful state of Colorado. As a leading strength training franchise brand with a founding principle that busy people should never waste time on ineffective exercise, we’re preparing to open an additional location.

Our new studio will find its home at Rêve Boulder, a mixed-use community nestled in a Qualified Opportunity Zone (QOZ) at 3000 Pearl Pkwy. We’re looking forward to welcoming our first clients by the end of 2023. But that’s not all – we’re also setting our sights on the vibrant communities of Denver and Boulder for further expansion. Our market research indicates that these two cities can support up to nine new territories for franchise expansion.

We are thrilled to witness the growth and impact of our brand within Colorado. Our commitment to delivering exceptional fitness experiences and transforming lives has resonated deeply with our existing communities. The success we have achieved thus far has been truly inspiring, and we are eager to expand our reach into Boulder. I am excited to see the development of this location and share the benefits strength training can have within the Boulder community. – Luke Carlson, CEO of Discover Strength

About Discover Strength Franchise

Discover Strength was born in 2006 with a mission to bridge the gap between scientific literature on exercise and typical consumer practices in the gym. We noticed a vast disconnect between science and these practices. Therefore, every step of the Discover Strength experience is backed by extensive research. Our 30-minute strength workouts, programmed twice per week, are supervised by exercise physiologists who are at the forefront of exercise science. They hold 4-year degrees in the field and multiple certifications, and they commit to weekly study of the latest exercise research.

The demand for Discover Strength’s approach to fitness is clear. Our brand has been expanding rapidly in recent months. Colorado represents an entirely new market for us, and we’re delighted by how receptive the state has been to our vision. We’re now seeking passionate individuals who share our vision and wish to become franchisees in these vibrant cities.

As we continue our franchise expansion, we’re actively looking for both single and multi-unit franchise partners who wish to invest in the growing market of strength training. The initial franchise fee of Discover Strength is $49,000 with an estimated total investment of $373,000 – $611,000.

Contact us today to learn more about our strength training franchise opportunity, available territories, and what it takes to own a Discover Strength.