Six Cortisol Myths

Dr. Stuart Phillips, perhaps the leading researcher on exercise, hormones, muscle growth, and fat loss, recently addressed six cortisol myths. Cortisol is not a bad thing. Cortisol doesn’t suppress fat breakdown or limit muscle growth. Cortisol is simply a marker of...

The Challenge in Marketing and Selling Strength Training

Marketing and sales pundits teach that in order to both market or sell a product or service, the marketer or salesperson should speak to the one problem that the product or service promises to solve.  Stated otherwise, don’t overwhelm a prospect with too many...