THE DIFFERENCE IN THE
DISCOVER STRENGTH APPROACH.

Expert, Educated Trainers | Evidence-Based | Efficient

OWN A FRANCHISE THAT WILL CHANGE YOUR LIFE AND OTHERS.

Now is the time to further explore the possibilities of business ownership with your own Discover Strength personal training franchise.



Discover Strength trainer with a client

EDUCATED, EXPERT TRAINERS

Our clients work with Educated, Expert Personal Trainers who have dedicated their education and career to mastering their craft. All Discover Strength personal trainers have four-year degrees in kinesiology or a related field and hold prestigious certifications.

Efficient.

The research is clear. For best results, strength train less, but strength train harder. The clients you serve will not find a more efficient workout. Discover Strength clients strength train twice per week for 30 minutes. Not only do the clients get more time back in their week, but they also reap the myriad of health benefits from twice per week strength training.

Discover Strength trainer with a client
Discover Strength trainer with a client

Efficient.

The research is clear. For best results, strength train less, but strength train harder. The clients you serve will not find a more efficient workout. Discover Strength clients strength train twice per week for 30 minutes. Not only do the clients get more time back in their week, but they also reap the myriad of health benefits from twice per week strength training.

Discover Strength trainer with a client

Evidence-Based.

Rather than jump on the latest fitness fad or market-driven trend, we look at the scientific evidence to determine what will be the safest and most effective approach for our clients.

Combine this approach with our belief that we are truly a customer service company that happens to offer fitness and your studio could achieve the benchmarks we’ve set: an 85% client retention rate and an industry leading 90 Net Promoter Score.

Reviews & Press Mentions

What do clients, trainers and the community say about Discover Strength?

“With segmentation, divergence and specialization, smaller niche retailers [have] emerged, and they became large focusing on just one thing. The same is happening in health clubs. I learned about the importance of narrowly defining a strategic niche and the idea that the strength of a brand grows as it becomes more focused in scope, and the strength of the brand weakens as the scope increases.”

-– Founder and CEO, Luke Carlson,
as cited on 

“Better than everything I have tried. Efficient and effective. The staff is well trained, the equipment is top of the line, and the theory is based entirely on peer reviewed research, not trends or gimmicks.”

-Moe S., Yelp

“Constant learning and professional development.” “The core growth plan helps keep us on track for our professional development.” “Staff and coworkers that care about your success as much as their own.” “Terrific income potential.”

Glass Door 

”I like the personal care and effort taken to explain every exercise in detail and how it brings about change.” 

-A.W., Listen360

“So impressed by Discover Strength! The trainers were always professional, friendly, and challenged me to work hard. I felt safe even at maximum intensity on the equipment. Really appreciated how they made the best use of time and gave concise instructions.” 

– Jennifer N., Facebook

“The Staff at Discover Strength are all excellent. It is quite apparent they each have a deep interest in their clients ongoing improvement. I thoroughly enjoy my time with each of the Trainers.”

 W.S., Listen360

If you are looking for science-based group and 1on1 training that last about 30 minutes and shows results that can be monitored and tracked. This is your place. The trainers are engaging and want to help you succeed.”

-Jason O., Facebook

“Do you want a really hard workout, but don’t have very much time on your hands? Discover Strength requires just 30 minutes twice a week in order to see results, but you better come prepared to work hard.”

– CBS Minnesota

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