Six Cortisol Myths
Dr. Stuart Phillips, perhaps the leading researcher on exercise, hormones, muscle growth, and fat loss, recently addressed six cortisol myths. Cortisol is not a bad thing. Cortisol doesn’t suppress fat breakdown or limit muscle growth. Cortisol is simply a marker of...Sometimes, the Very Reason to Strength Train is the Very Reason People are Afraid to Strength Train
More often than not, the very reason someone is apprehensive about strength training is also one of its primary benefits. Over the last 25 years, the apprehensions (reasons NOT to start strength training) I’ve heard around strength training (and the associated...The Challenge in Marketing and Selling Strength Training
Marketing and sales pundits teach that in order to both market or sell a product or service, the marketer or salesperson should speak to the one problem that the product or service promises to solve. Stated otherwise, don’t overwhelm a prospect with too many...Muscle Memory and How the Workout You do Today May Serve You Well Decades From Now
The strength training workout that you did early this week, today, and the rest of 2024 just may serve you well a decade from now. Swedish researchers published a new study last month in the Journal of Physiology that provides our most comprehensive understanding of...
Best Fitness Franchises 2024: Invest in the Future of Fitness
Best Fitness Franchises 2024 in Little Rock, ARWhen it comes to investing in a fitness franchise, there are numerous factors to consider. From location and market demand to brand reputation and potential for growth, every detail plays a crucial role in shaping the...
Entrepreneur Fitness: A Lucrative Opportunity in Winston-Salem, NC
Entrepreneur Fitness in Winston-Salem, NCThe fitness industry has undergone a significant transformation in recent years, with an increasing emphasis on personalized, effective, and time-efficient workout solutions. Entrepreneurs looking to invest in the fitness...
Discover Strength: Revolutionizing the Business of Fitness
Business Of Fitness in Salt Lake City, UTPhysical fitness has always been a cornerstone of American culture. As a nation, we have embraced the importance of leading healthy and active lifestyles. However, with the nature of modern society, people are constantly...
Boost Sioux Falls Franchise with Circuit Training
Circuit Training Classes in Sioux Falls, SDDiscover Strength is a national strength training franchise that has revolutionized the fitness industry with its efficient and effective approach to exercise. With a focus on providing time-strapped individuals with...
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