Now is the time to make a difference through business ownership with a Discover Strength Boutique Fitness franchise.

Explore why a Discover Strength franchise opportunity may be exactly what you are looking for.

What experience do I need to become a Discover Strength franchise owner?
We are looking for people who are aligned with our Core Values of Learning, Servant Leadership, Creating Our Own Future, and who are science-based and inspired by our Core Purpose of “leading the movement in evidence-based exercise.” The ideal candidate does not need fitness business experience. We welcome different types of candidates, including:

  • New to the fitness industry, perhaps even a current client, with the motivation and financial capabilities to open an exercise franchise
  • Fitness business leaders who may be club owners or managers looking to take their businesses to the next level
  • Personal trainers who want to own their own studios; or
  • Other entrepreneurs, experienced franchisees, or investor groups who meet the appropriate background and financial requirements.

Regardless of your background or experience, if you’re selected to be a Discover Strength franchise owner, we’ll provide the training, tools, and information you need to open your exercise franchise and operate it effectively.

What is provided as part of the Discover Strength franchise program?

You and your team will attend and experience Discover Strength training and ongoing education as a franchise owner. Discover Strength will provide a pre-opening training program for franchisees at their corporate headquarters in Minneapolis, MN. The maximum duration of this course will be ten days and Discover Strength will reserve the right to require up to three individuals to attend (for example, the franchise owner, general manager and one other individual). In conjunction with the franchisee commencing business operations, representatives will spend a minimum of two days and up to five days assisting the franchisee and their staff on-site at the franchisee’s location (likely one day prior to opening and one day after opening). All exercise franchise owners will have access to the Discover Strength proprietary confidential operations manual which will provide you detailed guidance for your day to day business activities.

How much will the Discover Strength franchise program investment cost me?

The total initial investment necessary to begin operations ranges from $322,000 – $502,000 for a single location. The initial franchise fee is $49,000. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.

Is financing available?
No. We do not provide direct financing to franchise owners, but we may refer to financing sources on a case by case basis.
What are the royalty fees?
We charge a royalty fee equal to 6% of gross revenues. These fees allow us to fund our ongoing support services and the continued development of training programs, supply channels, marketing tools, and systems upgrades.
Are there any advertising fees?

Discover Strength franchise owners currently are required to spend a combined 4% of gross revenues to local marketing and the national marketing fund (2% each). Collected funds will be used to develop marketing strategies to promote the Discover Strength brand and fund the creative costs to develop local marketing materials and campaigns

What is the term of the agreement?
The initial term of your agreement is ten years, with three subsequent successor agreement options of five years.
What does my net worth need to be?
Discover Strength Franchising assesses franchise candidates based on a combination of the candidate’s net worth ($300,000), liquidity ($50,000), and credit score (700). None of these requirements are considered in isolation but as a part of a holistic approval process.
How do I get started?

If you’re interested in learning more about how to open a Discover Strength franchise, contact us at 763.317.4343 or We’ll discuss the possibility of setting up a meeting, speaking with our key management staff, and receiving our FDD (Franchise Disclosure Document) which contains all the important details you’ll need to make an informed decision.